A while ago I have opened my own business. This is not a huge firm. I would say it is rather small. We operate just in our local area and we provide one of these services that are pretty popular and everyone uses occasionally. There is only one problem with this industry – the competition is really hard. Additionally, all competitors provide the same services for the same price. In this branch, there is no room for different services
neither for its modifications.
There is also no option to law the price as it is already on the brink of profitability. Therefore, as you can see there was no choice. Even if the service was great and an employee was really nice and supportive, there was a huge chance that this customer couldn’t recall our name in a few weekd, when need to use that kind of job (see (source)
) again. Earlier we even arranged a small research which confirmed it! In consequence, after many conversations and brainstorming in the office, we made a decision about 2 crucial issues.
Taken from: http://www.flickr.com
To start with, we need to to have a name that is greatly easy to remember thus customers
could easily remember that every time when they need to use our service again. Nevertheless, this is not so obvious as it might seem to be. Many companies have quite easy names. The big problem is that easy doesn’t necessarily mean easy to remember. Thus, we have made a decision to choose just 1 word. That word had to be directly connected with our branch and services. As a matter of fact, it is literally the first word that appears in your mind when you think about that kind of services.
Second, we decided to create banners. But it was not just creating banners. Lots of firms have banners but this doesn’t automatically mean that clients know them and are able to recognize them. As I said, our aim was that our clients totally remember us. Therefore, we didn’t try to assume how to design a successful banner. We asked specialists in banner printing nyc sector about their experience. Because of that, we received all info that we needed about how our name was supposed to be placed on the banner so this graphic
is easy to recognize.